Sony Pictures Television, IMG Licensing to Develop Global Licensing Program for Entire ‘Breaking Bad’ Franchise (Exclusive)
Sony Pictures Television and IMG Launch Global Licensing for ‘Breaking Bad’
Sony Pictures Television has partnered with IMG Licensing in a multi-year deal to develop a comprehensive global licensing program for the entire Breaking Bad franchise. The collaboration, announced via exclusive report, will cover consumer products, brand partnerships, and immersive experiences tied to the acclaimed series and its extended universe.
Key aspects of the initiative include:
- Consumer products: A wide range of merchandise spanning apparel, collectibles, home goods, and lifestyle items inspired by Walter White, Jesse Pinkman, and iconic Albuquerque settings.
- Brand partnerships: Collaborations with select companies to create co-branded offerings, leveraging the show’s cult status and darkly comedic aesthetic.
- Immersive experiences: Pop-up activations, themed events, and potential location-based attractions that allow fans to step into the world of Heisenberg.
The program aims to capitalize on the franchise’s enduring popularity, which has only grown since the series concluded in 2013, boosted by the prequel Better Call Saul and the film El Camino. IMG will oversee global strategy, retail distribution, and licensing partnerships, targeting both nostalgic viewers and new audiences discovering the series through streaming platforms. The deal underscores a broader trend of studios monetizing legacy IP through experiential and product-driven expansions.